(PRWEB) April 21, 2004

With May being National Book Month, now is the perfect time for all business professionals to examine the benefits a book can have on their career. Unfortunately, many executives shy away from writing a book, because they view it as a daunting task that requires hours, days, and even months to accomplish. Then, after their book is written, they have to face the challenge of promoting and marketing their creation. As such, many executives ask themselves: “Is it worth the time and effort? Can writing a book really help build a career or promote a business?” The answer is yes. That’s why all professionals must think of writing a book as a business investment. When used to market a particular field or profession, a well-written book can generate public interest in their work.

According to business writing expert and author, Dawn Josephson, “A book is an effective marketing tool that builds credibility, attracts business prospects, and increases customer knowledge on a field.” And no matter what industry a person works in, a book has a positive impact on the person’s future. For example, a company CEO could write a book about leadership and use the book to generate additional publicity for the firm. Or, a doctor could write a book to educate the public about certain medical procedures he or she specializes in and encourage people to seek his or her care. Or, a professional speaker could use a book as a calling card for meeting planners and schedule more speaking engagements as a result. The trick is to first write the book and then get it into the hands of the readers.

Josephson’s latest book, Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books (Ground Rules Press, $ 19.95, ISBN 0-9744966-1-8) helps authors maximize their media exposure and generate public interest in their field through book promotion. With useable examples and experience-based insight, she walks authors through the steps of assembling an impressive media kit that takes their book sales and business marketing to the next level. Josephson helps these professionals maximize the return on their book writing investment.

“The bottom line is that the more awareness a person can generate about their business or profession, the more customers they’ll attract,” says Josephson, “And the more customers they have, the higher their profits will soar.”

Dawn Josephson is President and founder of Cameo Publications, an editorial and publishing services firm. She helps professional speakers, business leaders, and authors transform their ideas into written works that promote their businesses, solidify their credibility, and give them a competitive edge in the marketplace.

For more information or a review copy of Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books, please call 1-866-372-2636 or send an e-mail to marketing@cameopublications.com.